Many years ago the appeal of shop signage in Manchester was almost as important as the products and services being sold; however, over the years shop signage has been neglected in favour of flashy marketing campaigns, online vouchers or deals and word or mouth promotion on social media but some say this has added to the decline of the high street with “trading” stores becoming eyesores that appear to be derelict whilst advertising budget are spent elsewhere.
Many companies have started to realise that throwing money at internet marketing companies or voucher websites isn’t always the best way to attract new clientele especially if you are situated on the high street in high foot and vehicle traffic areas.
Is Shop Signage Design Important?
If you are a Manchester high street store then your shop signage is your businesses first impression, so yes, it is very important. Poorly designed or poorly maintenance signage can give the wrong impression to potential customers. Fresh new signage also lets previous and new customers know that you are still trading and not one of the 1000’s of businesses forced to close their doors permanently after COVID19 restrictions and lock downs proved too much for small business to recover from.
Shop Signage Planning, Designs and Fitting
Obviously if your company already has an established brand, logo etc then you are limited to what you can do design wise and colour wise but what you can do is choose stand out signage types such as Raised Signs, 3D Signs or Reflective Signs, the choice is yours, nevertheless a professional signage company can advise you on the best type or signage for your niche, building and location.
When choosing or designing new or replacement signage for your shop front your local signage company will work with you in stages, stage one is always “planning” as they go through the different options available and show you real examples. This is always the best way to help make clear what you want your shop front to look like – or what you want to avoid, which also helps. An experiences signage company will be able to offer a range of option to help start the planning process.
Next stage usually consists of choosing the signage type or the materials that are available. Most professional signage companies trading nowadays will utilise the latest state of the art machinery, equipment and manufacturing techniques giving you many difference professional looking options including cost effective vinyl lettering or more expensive yet stunning 3D raised letters, Illuminated Letters or Metal letters.
Finally there is the fitting of the signage or the signage installation, whatever you want to call it. Correct and professional fitting of shop front signage is very important and many business owners have fallen foul to cowboys and rogue traders over the years that don’t seem to have a problem fitting your brand new, expensive signage over rotten timber, drastically reducing the life of your signage. What generally happen is that the cowboy will buy your signage from a third party – basically acting as a middle man – add their own mark-up then increase their own profits further by simply fitting the sign over rotten timber or in some instances over the previous sign.
Removal of old timbers if the timber is old or rotten is a very important stage. It’s usually missed out on purpose by the rogue traders so that they can make a much bigger profit and keep their prices much lower than professional signage companies so when pricing new signage with different companies around Manchester it is always good advice to be wary of the too good to be true cheap quotation, they are cheap for a reason.
