This section should include the way in which you aim to market you products/services and what activities this involves.
You marketing and sales strategy will depend on the following.

-    How your product is positioned within the market e.g. who your target customers are and what are their interests?
-    What is your pricing policy? At what level are the products pitched and does the pricing strategy vary?
-    How will you promote your products/services? Direct marketing, PR, advertising, on-line, tele marketing?
-    How will you deliver the products/services? What distribution channels will you use to reach your customer?
-    How will you do the selling? Do you have a retail outlet, on-line, mail order, tele sales?


More Categories:

• Executive Summary
• Financial Forecasting
• Market & Competitors
• Operations