The world of offline advertising still provides the main stay of many large and small brands advertising budgets. Although year on year advertising spend amongst the worlds largest organisations, reduces offline and increases online there is huge benefits in offline advertising in the many formats it takes.

Amongst small regional business it’s particularly important to retain an offline advertising profile and campaign based on the habits and behaviours of the general public searching for goods and services in their own local areas.

The development of new and challenging offline advertising certainly secures a place for traditional offline formats for years to come. Offline effectiveness and awareness generation depends on budget, the deeper your pockets are the more reach (penetration of audience) and frequency (number of views) can be achieved. Both of these key factors play a key role in the success of any offline marketing campaign and can be weighted according to advertising objectives.

• Press
• Regional press
• Radio
• TV
• Magazine
• Advertorials