The mobile sector is incredibly dynamic; new phones, new tariffs and new services seem to come and go with immense speed. The reason for this is competition. The main four networks; O2, Orange, T-Mobile and Vodafone are continuously trying to differentiate themselves from one another in order to retain and increase their market share in an already saturated market place.

There are a multitude of tariffs available and they can be confusing for the uninitiated. Most businesses will benefit from a ‘shared’ tariff which means that all your mobile phone users share an inclusive minutes bundle, billed on one account.

Working out which mobile network operator provides the best deal and coverage depends on how and where your business uses their mobiles. Do you text a lot? When do you make calls and what type of calls do you make - local, national, international or to other mobiles? Do you need mobile e-mail? Do you need mobile broadband?

All these factors should be considered when selecting a mobile deal which should match your particular usage requirements. At the very least your business tariff should include free calls to your head office/branch offices and free calls between mobile users on the shared account. Columbus Telecom offer the services of a dedicated mobile account manager who will fully evaluate your mobile voice and data needs, analyse your existing mobile phone usage and provide you with a free, no obligation proposal outlining the best deals for your business.