Guerrilla marketing sounds like marketing with AK-47’s and militants in the jungle forming media strategies, however the title actually refers to the process in which marketing campaign is delivered to a target audience. Guerrilla’s typically finance their military efforts on low budgets but rely on high impact strikes on their enemy.

In this case the marketer’s audience is the ‘target’ and guerrilla marketing helps the advertiser achieve penetration in a low cost but effective manner.

Guerrilla advertising typically takes the form of a less mainstream form of advertising and therefore the classic offline and online methods discussed on this site are ignored in pursuit of a more creative and exciting way of communicating with the audience.

Many larger brands with huge marketing budgets already using conventional and popular channels of advertising have turned to guerrilla in recent years to target a specific demographic of the marketplace and extend their reach through unconventional or off the wall methods of marketing.

Whether it’s a publicity stunt, street art, word of mouth, social networking, viral marketing or one of the many types of ambient media now used by challenging brands guerrilla is a unique and creative way of targeting your demographic on a low budget and if you get it right – you’ll get one of the best effects from any marketing channel.